BirdieSense on the range
Red Dot Award and Gold Winner
  • Founded in 2024
  • 50+ Years of Golfing Among Team Members
  • UPenn GRASP Lab Alum

Who We Are.
Why We’re Here.

Built by athletes and roboticists.
Built for golfers who practice on their own.

Who We Are.
Why We’re Here.

Built by athletes and roboticists.
Built for golfers who practice on their own.

From early prototype to Golf’s First AI Companion.

Real sketches, shells, boards, and range tests—not just a polished story.

Prototype 01 real photo
Prototype 01 rendering

Prototype 01

August 2024 – January 2025

First version ever of BirdieSense. We though it could be small. HoverTap to see how large it turns out to be.

Prototype 02 real photo
Prototype 02 rendering

Prototype 02

February 2025 – October 2025

This version has all things we need from special cameras to AI chip. However, it was too expensive to manufacture.

Prototype 03 real photo
Prototype 03 rendering

Prototype 03

October 2025 – Now

The very final engineering prototype before the current BirdieSense. Sensors, chips, battery that lasts, gyroscope, fans, everything you are going to need on the golf course.

BirdieSense product in three colors
BirdieSense product rendering

BirdieSense Today

On Release

One portable system combining ball tracking, swing understanding and proactive AI coaching.

Engineering Challenges

Outdoor Vision

Golf ranges change from harsh sunlight to deep shadows. We redesigned the optical system and algorithms to keep seeing the moments that matter—then proved it against a regular phone camera.

Experiments under different outdoor lightings reveals the limits and boundaries of camera.

Thermal Management

Outdoor electronic devices usually break down under high temperatures, especially in direct sunlight. To ensure our device can withstand the intense heat of a summer golf round, we exposed it to direct summer sunlight for 3 hours in the middle of the day while running stress testing scripts. We tested it on both real grass and hot, reflective surfaces like the hood of a car to cover extreme real-world conditions. The umbrella in the image is to experiment the effects of direct sunlight.

Extensive thermal testing ensures BirdieSense reliability under summer heat on the course

Heat testing setup 1
Heat testing setup 2
Heat testing setup 2
Heat testing setup 1 3 hours in the middle of the day while running stress testing scripts

Recognized by the industry. Trusted by golfers. Recognized By The Industry

Recognized for the integration of intelligent technology, portability and human-centered industrial design.

the integration of technology, portability and human-centered industrial design

Awards

Recognized for intelligent technology, portability, and human-centered industrial design

Red Dot Winner 2026

Winner for the integration of intelligent technology, portability, and human-centered industrial design

MUSE Design Awards Gold Winner

MUSE Design Awards 2026

Gold • AI - Integrated Devices

Exhibitions

Shows & stages

BirdieSense at embedded world 2026, Nuremberg BirdieSense booth at embedded world 2026

embedded world 2026

Nuremberg, Germany · March 2026

BirdieSense at Global Sources Hong Kong Shows 2026 BirdieSense booth at Global Sources Electronics, Hong Kong

Global Sources Hong Kong Shows

Electronics · Hong Kong · April 2026

PathFinder at IVS Kyoto 2026 BirdieSense at IVS Kyoto 2026 startup exhibition

IVS Kyoto 2026

Japan Startup Exhibition · July 2026

2027 PGA Show — planned exhibition

2027 PGA Show

Orlando · Planned

Press

Media & coverage

  • AICrunchX

    Feature: PathFinder: AI Agent Reshaping the Golf Ecosystem

    April 2026
  • Business Wire

    Funding announcement · press release

    July 2026
  • citybiz FinSMEs

    Angel-round coverage

    July 2026

Technology

Program memberships powering BirdieSense development and cloud infrastructure.

Milestones

The journey so far.

2024

  1. Aug PathFinder founded
  2. Sept User and market research
  3. Oct Product definition
  4. Dec Algorithm validation

2025

  1. Mar Outdoor range testing
  2. Jun Coach and golfer co-development
  3. Aug AI Analysis v1
  4. Nov Industrial design finalized

2026

  1. Mar AI Analysis v2
  2. May Posture motion analysis completed
  3. Jun Red Dot and MUSE recognition
  4. Aug Kickstarter prelaunch
  5. Next Planned fulfillment · Late 2026–Early 2027

Improve every swing with BirdieSense. Now live on Kickstarter.